Please take the time to fully consider how we can help you achieve your goals. A written or verbal briefing may address the following:

 

1. YOUR COMPANY/TEAM

Relevant contact information, job codes or purchase order numbers.

2. OVERVIEW

A brief description of the project and the reasons you are seeking external support. This could describe the problem the project is trying to solve or the challenges currently faced. 

3. CURRENT POSITION

We suggest including information on the company's current position in the market to help us put the above in context.

4. GOALS (SPECIFIC TO THIS PROJECT)

What, specifically, does this project need to achieve?

5. OTHER COMMUNICATIONS ACTIVITY/CAMPAIGNS

How will this project complement your other communications activity/campaigns?

6. AUDIENCE

Who are you hoping to influence with this work? Do you already engage with them? Please provide as much detail as you can on your target audience.

7. BUDGET

Our services can be adapted to meet most requirements and we can provide an appropriate quote if we understand the constraints we are all working within.  

8. DEADLINE

Please be clear about the final deadline and additional review times.

9. SIGN-OFF

Please include the details of anyone who will be asked to give approval for the work so appropriate time can be allocated to each stage of the sign-off process.

10. MEASURES OF SUCCESS

How will the success of the project be determined?